There are many fine photographers in the world.  But they are not all creative.  They are technically good but lack imagination.  I highlight the Danish photographer, Simon Høgsberg, because he came up with the idea to photograph pedestrians on a bridge in Berlin for 20 days.

The result is a “an incredible encounter a rich, vast humanity; highs and lows, love and rage, boredom and interest, the beautiful and the ugly, and all the realms inbetween where we average folk live life.  It is well worth the few minutes it takes to take it in.

http://www.simonhoegsberg.com/we_are_all_gonna_die/slider.html